Don't Build a Bridge to Nowhere: Validating Your Business Idea

So you've got a brilliant business idea! Maybe it's a revolutionary new app, a service to fill a local gap, or a product that just screams "must-have." Before you invest all your time and resources, take a step back and validate your concept. This crucial step ensures you're building something people actually want and will pay for.

Here are some key tools and techniques to turn your dream into a validated business plan:

1. Know Your "Why" and Your "Who"